Beautyberry is a loose open shrub valued for its spectacular fruits. The relatively insignificant flowers develop into prolific white berry-like drupes which encircle the stem. These fruits remain attractive for a long time although they are generally gone before severe winter weather. The size and loose open habit of beautyberry makes it best for the back of a shrub border where it may be massed in large landscapes or where it may be naturalized. Beautyberry plants are said to bear more fruit if several are planted together.